The Internet has given birth to a new way and purpose to article writing. It used to be solely for the love of the craft and the glee that a writer feels when their work gets published. But the cyber world has created concepts like article directories that prompted business people to think about articles in a different way.

Marketing Your Biz
Have you ever tried writing articles for directory sites? The first thing that you have to do is to establish yourself as an expert in your chosen field of interest. This doesn't actually mean your personal choice but rather the one related to whatever your line of business is.

You see, this is all about spreading the word out about your business and promoting your products and services. But you will not do such task in a bold manner. Creating articles is a subtle way to let people know about you, get interested with the information that you are giving or writing about, then click on the link that you provide them with.

Why is it important to write good contents? Not because you can submit to these directories for free means that you will no longer care about the quality of your work. You need to get readers' attention. And the only way to do that is by giving them what they want. You must give them useful information that they would definitely like to know.

You must have them hooked on what you wrote for them to take interest to click the link that you will provide on your author's bio space. That link will lead your probable clients to your own web site. And there you can sing a different tune. That is the time you have to aim for the sale.

Basic Guide
You will actually find a lot of free submission sites once you delve on the task of looking for such. There are certain guidelines to each site. But here are some of the basic ones that can help you prepare and start on your articles.

1. Word count
Be very careful with this aspect. Some submission sites will reject your articles for the mere fact that you lacked some words in your piece. While others allow 300 word count for the articles, most sites prefer a minimum of 500.

2. Avoid spamming
Choose a category where you think your articles will best fit in. Do not post your material on multiple categories for each site. This will result to spamming and the site can ban you for such act.

3. URL
Read carefully what the site's guideline is about placing your URLs. Some may allow this to be included on the body. And other sites would only accept URLs if these are included on the author's bio box.

4. Language
Basically, the language of your articles must be in English. You can use other languages and look for submission sites catering to such market. This can be done if you really want to broaden the reach of your materials.

You must remain professional sounding when it comes to your work. Do not use any obscene language as this may be taken as a negative thing against you.

Choose the right article directories that you will be submitting your materials to. You can check the web page rankings on Google and Alexa to gain more knowledge if such sites have high traffic or not.

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service.

Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then pod cast can be downloaded and can be very effective.

Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. WithYouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.
Building healthy relationship with the customer, that last is an on-going process for a businessperson. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to community with website visitors and this will be interactive.

Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging. SMM is related to other online tactics such as SEO, SMO. It has a more active planned role in directing, influencing and suggesting the community members.

It goes without saying that maintaining a blog is a good idea for the health of your business. Have you ever asked yourself Why? Being familiar with how blogs work and how to effectively utilize them for the health and wealth of your business will pay you back substantially for your efforts. Ineffective Blogging will simply waste your time, efforts, and this tremendous marketing tool.

Why does your business need a Blog? Credibility would be a good answer. Posting about news in your industry, links you'd recommend to topics related to your industry or post valuable information from the inside or your personal experiences, your readers will see you not only as a valuable information source but as a community minded business.

Building traffic and list building are two more reasons why your business needs a blog. These tools are Solid, Effective, and Proven Tools for marketing your Goods and Services Online.


Blogs are great for your customers.They're not seen the same as your basic website or sales page. Postings are usually informal. At times entertaining yet informative. Their accuracy and effectiveness will peak the interest of your readers, establish you as an Expert, and build trust between you and your readers.

Having the ability to offer subscriptions to your blog through sources loike bloglet.com, your readers can simply opt to recieve notices of your most recent postings, delivered directly to their inboxes. Provided your postings remain relevant to your readers wants and needs, they'll continually come to you first.

If you set up your blog to accept comments, this will give your readers the ability to post feedback on your posts. This will give you valuable insight and ideas regarding your next product or project.

How to build traffic with your blog. Your blog provider may provide potential readers the option of a search box. This tool gives the reader the ability to search for a particular blog using a word or phrase. By using those particular words or phrases in your title you'll boost your chances for acquiring some targeted traffic.

Don't forget to submit your blog to the search engines. Also remember, this is "The Information Super Highway". Blogging is information and the Search Engines Love them. After every post, Simply 'ping' your blog, (this announces
your update. I use http://www.pingoat.com/) and the search engines will pick it up.


So jump on the blogging bandwagon take advantage of one of the cheapest and smartest marketing tools available. It's easy and profitable - so build yours today!

For first time bloggers, a free blogging web site is a
great way to get started in the blogosphere. Popular
blogging web sites like blogger and eponym allow users
to set up and host a blog without paying any fees at all.
This encourages people to start blogging, because the
fact that one of these sites can provide you with all of
the tools that you need to get your blog up and running
without spending any money means that you have
nothing to lose by starting a blog. The fact that it is so
easy to find a way to blog for free is one of the reasons
why so many people who have never had any other kind
of web presence before find themselves drawn to
blogging.

By signing up with a free blogging web site, you may
find it easier to get listed in search engines that you
would if you were starting your own blog from scratch.
For example, google runs the free blog hosting site
blogspot and crawls its pages very often looking for
updates, so if you have your site hosted by blogspot you
are almost guaranteed to be listed on google's blog
search engine. This easy access to search engines can
take some of the work out of promoting your blog, and
can help you gain a following with a minimum of
marketing effort.

If your blog attracts a large readership, you may want to
consider moving your site. Many people feel that being
hosted by a free blogging web site gives a blog a kind of
amateur flavor that is fine for a new member of the
blogosphere, but is not appropriate for a high-profile
blog. Having your own domain can help you make your
blog feel professional, and finding a company that will
host your domain is not difficult or expensive. Once
your blog takes off, you will probably be able to sell
enough advertising space to be able to afford to buy a
domain and pay for a hosting package, and still have
money left over. However, it does not make sense in
most cases to invest in these glossy luxuries before you
have a sizable readership.

Starting your blog on a free blogging web site is a great
way to build a following before you spend any money
on your blog. If and when your blog becomes popular
and you are ready to take the next step and purchase
your own domain, your readers will follow you to your
new home. The fact that it is possible to use a free blog
host like blogspost, blogger, or eponym as a kind of
incubator for your blog is great news for bloggers
everywhere.

It is a fact that promoting one’s blog is not the easiest thing to do. Most specially nowadays that blogs can be found anywhere. You can find blogs just about anywhere! Blogs containing various topics and sometimes it serves to be a mini journal. But what’s the use of a blog if no one’s ever reading it? If no one visits your site to read all your entries whether they are informative or entertaining? So what do you do to promote your blog online? Is it really that complicated?

The answer is – it doesn’t have to be hard. Promoting one’s blog can be as easy as redesigning your email signature or sig to your advantage. To make it a promotional vehicle for your blog.

First thing you should remember is that the shorter the sig, the better. A sig doesn’t have to be a mile long. The human memory can only memorize as short as five words so keep in mind that you must never exceed that number of words. Also most importantly, never forget to include in your signature vital information regarding your blog. Information such as the name of your website, the name of your blog and other links that you think will help your blog achieve the maximum number of visits.

Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there. Here are some of the signatures that you can actually use. Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog.

Information such as the name of your website, the name of your blog and other links that you think will help your blog achieve the maximum number of visits should be present. Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there. Here are some of the signatures that you can actually use.

Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog. First thing you should remember is that the shorter the sig, the better. A sig doesn’t have to be a mile long. The human memory can only memorize as short as five words so keep in mind that you must never exceed that number of words. Also most importantly, never forget to include in your signature vital information regarding your blog.

Those are some of the signatures that you can actually use. Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog. Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there.

So now you know that concise sig can make a difference on your blog’s exposure. Keep this in mind and have a happy blogging experience.

by Jamie Gil Anderson

Traffic is the most important aspect that every online business must have. It doesn't matter whether you are going to create and sell your own products or market to others, you still need traffic. Your success,sales and money that will be made depends highly on quality traffic volume.
While you can promote website in any way, getting targeted buyer traffic is not that simple. Especially when you need to compete with lots of other websites in search engines. These are a few tips to get more traffic:

The number one way would be to run affiliate programs and attract as many joint venture partners as you can. This one is hot. By having lots of affiliates, you can have thousands of websites, blogs and list subscribers promoting your product.

For digital products like eBooks or software, it would be smart to use Clickbank as payment processor. Clickbank, Plimus and Regnow are popular affiliate networks and payment processor for digital products. Hence, you can expect lots of traffic from affiliates to your website. For details about getting a massive affiliates, check out (http://traffic-mavericks.com/2010/01/clickbank-stealth-clickbank-stealth) Clickbank Stealth by Ray Johnson.

Search engine is the number one source of targeted traffic. Therefore, you'll also need to optimize websites for good search engine placement. One way to do that is by adding quality and unique content inside your website. Your website will be ranked higher since Google and internet users love quality content.

You'll also need to build more links to your website. Google won't rank one website on content alone. Factors like quality backlinks is counted as well.

If you want to skip the search engine optimization part, there's always other websites who can provide decent traffic. For example free forums or Twitter. You can get more traffic that will make the money by participating in free forums. Especially when some forums have classified section which allow you to post ads about your products or affiliate program.

Using pay-per-click advertising is a great source of traffic. Of course, you need to pay for each click, however it is relatively cheap compared to offline advertising. There are lots of programs like Google Adwords and Yahoo Search Marketing that can provide you with cheap PPC traffic.

Remember not to bid on just any keyword blindly. You need to generate list of targeted keywords. If you don't want to lose lots of money, try paying for product name keywords for start.

While your landing page is another factor that will improve your PPC conversion. Your landing page and keywords must match with each other. Try to think like your visitors. Keep in mind that different keywords means different intention.

Getting more affiliates means more sales and money. For details, read (http://traffic-mavericks.com/2010/01/clickbank-stealth-clickbank-stealth) Clickbank Stealth blueprint.

Does working a couple hours a day at home on your computer and making thousands a month sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it. They have more time to do the things they really enjoy in life. What they all learned is to work smarter, not harder.

What is Google Adwords? Whenever you conduct a search using google you will see a list of search results. These are displayed for free. In addition, you will see Sponsored Links displayed at the right of the search results and sometimes displayed at the top of the results. These are paid advertisements. The Adword advertisements are pay-per-click which means the person advertising pays google every time someone clicks on their advertisement.

People are using Google Adwords, a Pay-Per-Click program, to market their own website and products. In addition, many people are also using it even if they do not own a website. They use it to promote and market affiliate programs. The benefit to using adwords is that you can get instant traffic to your site.

Following are (5) steps to starting a successful google adwords campaign.

Step 1- Gain Basic Knowledge
Before you attempt to start making money with adwords you first need to educate yourself. You need to understand how adwords and pey-per-clicks work. Google has an informative site that provides demos and guides to learn the basics of how it works on their webpage. There are also numerous ebooks on the topic. However, make sure that the authors are credible, experienced, and professional experts. These experts share a wealth of information, tips and strategies.

Step 2 – Open a Google Adwords Account
After you understand how google works then you are ready to open a google adword account. Google has minimal costs to get started. Google will take you through several steps in setting up your account.

Step 3- Write a Creative Text Ad
You will need to create your ad. The purpose of the ad is to get as many people to click on it as possible. You want to stand out from the rest. Before writing your ad, study your competitor’s ads. Then write several different creative text ads and test each one to see which one has the highest click thru rate.

Step 4- The Keyword List
The keyword list is crucial. The right list can be the difference between success and failure so you will want to build the most efficient and focused keyword list. The more focused your keywords are the more targeted and interested the visitors who click on your ads will be resulting in more purchases. However, the more general your keyword list is the more visitors not interested in what you are selling and this can easily and quickly use up your advertising budget.

Step 5- Setting Your Budget
Google will ask you what is the maximum you would like to spend, on average per day and what is the maximum you are willing to pay each time someone clicks on your ad. Set your maximum budget at an affordable and comfortable level and never spend more than your visitor is worth.
These are the five basic steps to get you starting towards google adword success. As you practice and gain experience with adwords, you will keep improving your campaigns performance. And as you performance improves you will get more targeted visitors that will result in more sales.

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

The best way to communicate and get more readers or traffic to your blog or website is commenting on others' blogs or websites.

It has many Benefits:

1.Sharing your thoughts with others by getting more readers, traffic.

2.More exposure to your site.

3.More Backlinks increases Traffic.

4.Encourages you to view more valuable sites.

5.Readers will comment back on your site.

6.Building socail communities.

its great that you go for Blogging or business online and feel that people is commenting about what you post, and also to give true opinions when commenting instead of silly comments, that way also encourage you to read more and post more online

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.
Create a site with valuable content, products or services.
Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

Research and use the right keywords/phrases to attract your target customers.
Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.


Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moirĂ© popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Search Engine Keywords Selection
===================================================

Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination - your website - you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the
Internet. Find the exactly right words or phrases, and
presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly
different.

The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.

Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.

The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword "automobile
companies." However, you company specializes in bodywork
only. The keyword "automobile body shops" would rank lower
on the popularity scale than "automobile companies," but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.

The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let's look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
"Seattle job listings" and "Seattle IT recruiters" which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.

This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.

Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business' rewards.

Blogs are a very popular ways of promoting your product or service. They are easy to install, easy to administer and easy to update. And search engines love them too. But what is a blog without traffic?Exactly. Here are five quick ways to boost traffic to your blog and start seeing those big sales.

1.Build a list of blog services to ping
There are a lot of blog services you can ping. This means that you notify this service, that you've updated your blog. These services then list your new posts and you get the traffic from them. I've made a list of 50+ blog services you can ping on my site. These list are also available if you search google or any other search engine for it. That should be enough to give an initial boost to your traffic.

2.Add buttons to popular news readers
What does this mean? Well there are sites like yahoo or google or bloglines etc, which have a members area where you can select sites with RSS feeds to fetch the latest updates from different blogs. That way you can have the latest updates from let's say 50 blogs listed on one page. I have a list of these popular pages on my website plus the buttons which link to them. Users can then easily add my blog to their news reader members area.

3.Update your content regulary
Search engines and blog services love regular updates. It's very likely that you will get targeted traffic from search engines if you post regulary. That means you should make a new post to your blog at least once per day. But be careful. Too many updates per day can harm your search engines position and hits. What's too many? 10 or more.

4.Post in forums
Post in forums, but don't spam them. Post something fresh and interesting and put a link to your blog in your signature. Don't just post in any forum. For example if you're selling cds, post in forums that are about music and cds. Don't post in car forums if you're selling furniture. By posting in forums you will get one-way links which are good for search engine position in search engines like google or msn or yahoo.

5.Submit to blog search engines
There are masses of search engines available, that list only blogs. Just google for „blog search engines“ and you should find at least 20 of them. These blog search engines will help you with targeted traffic. Be sure to write a good title and a good description to your blog, so that people will easily find it and click on your link.

Follow these 5 steps and you will start seeing lots of traffic to your blog. And the so long awaited sales will start coming in. And don't forget to update your blog with fresh unused content that you write yourself.

by Ahmed Elnaggar

However you are building your website to provide services or to sell products you must have visitors to generate profits. You must know that without traffic to your site you will lose your online business. There are many methods to generate traffic but you must choose among them wisely, because you do not just need traffic you need targeted traffic. It is better to have 10 visitors visiting your site and 50% will purchase your product or service than 1000 visitor that only 1% of them will purchase your product or service.

To generate traffic to your site you have to choose between two main methods. The first one is the paid method and the second one is the free method. You should know that you will provide two things in both methods time and money. In the paid method you will provide more money but you will save time while in the free method you will provide more time but you will save money. The paid methods contain email marketing, PPC advertising and banner ads while the free methods contain search engines free traffic, forum recommendations and blog links.

You will pay a lot of money if you choose one technique in the paid category but it will gives you fast results. The best sources for paid traffics are search engines advertising programs, e-mail marketing and banner advertising. You must test each one of them separately with different landing pages to know which one of them will work on your site, but you should start with pay per click advertising.

Most webmasters prefer the PPC advertising because it gives them the highest freedom on choosing their customers. You can choose your customer country and language. You can also specify which phrases you want your ad to show when someone searches for it, and which phrases that your ad should not appear on it. The only problem you may face that if you have poor website, because most PPC advertising programs prefer sites with high quality content.

You will provide a lot of time and efforts if you choose one technique in the free category but you will save huge amount of money. The free category main techniques are free search engine traffic, traffic from blogs that related to your niche, traffic from forums that provide topics related to your niche and traffic from articles that you submitted in major article directories.

Search engines free traffic is the dream of every webmaster because once you started to rank you will get huge amount of free traffic but you must know the basic of SEO to rank in search engines. You may hire SEO expert or ask for advice from search engine companies but it will cost you a lot of money. You may search for free search engine optimization tips online and you will find a lot, but you should be careful of the unbiased information.

Finally, you have to drive traffic to your site to earn money and there are two main methods to generate traffic paid method and free method. Choose your method carefully and you should know every method pros and cons.

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Advertising your services or products on the Internet isboth extremely effective and extremely competitive. Thereare several ways to go about attracting traffic to yourwebsite; Pay-Per-Click is one of the options you can choosefrom, along with developing an SEO, or search engineoptimization campaign. Both pay-per-click and SEO aretargeted to get your website placed as close to the top ofsearch engine results as possible. One of the differencesis that it takes minutes to set up a pay-per-click campaignversus months for a good SEO campaign.
Pay-Per-Click is a simple type of paid advertising thatmost search engines, including some of the largest ones,now offer. It requires a bid for a "per-click" basis, whichtranslates to your company paying the bid amount every timethe search engine directs a visitor to your site. There isthe added bonus that when a per-click site sends yourwebsite traffic, your site often appears in the results ofother prevalent search engines.

As with all marketing campaigns, there are advantages anddisadvantages. If you understand the process and monitoryour pay-per-click campaign frequently, it can be veryeffective. One of the greatest advantages is that you neverhave to tweak your web pages to change your position insearch engine results, as you must do in a typical SEOcampaign. What you do have to do in a pay-per-clickcampaign is pay a fee.

Another advantage is the simplicity of the pay-per-clickprocess. You just bid and you're up and running. It doesn'tdemand any specific technical knowledge, though the moreyou know about search engines and keywords, the easier -and more effective - the process will be.
The downside is that pay-per-click is essentially a biddingwar. A higher bid than yours will lower your position onsearch engine results. This means that you will have toraise your bid to regain your position - which canobviously become quite expensive, especially if you arebidding on a popular keyword.

In order to determine if pay-per-click is a cost effectiveform of marketing for your business, you must do somecomputing to figure out how much each visitor to your siteis worth. You can compute this value by dividing the profityou make on your website over a given period of time by thetotal number of visitors for that same time period. Forexample, if your site made $5,000 in profits and there were2,5000 hits, each visitor would be theoretically worth 50cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at whichyour business breaks even. The idea, of course, is to showa profit, not to merely cover your costs. Therefore, youare aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often costconsiderably more than 50 cents a click. The only wayaround this is to bid less for these phrases or you will bepaying too much for each individual hit.

The key (pun intended) to success is to learn everythingyou can about search engine keyword research. The good newsis there isn't a limit to the amount of keywords you canadd to your bid because additional keywords do not addadditional cost. This translates into a lot less hassle foryou because there is no need to optimize your site to indexa particular set of keywords.
Obviously, some keywords are much more effective thanothers are, but they will not cost you anything except timeto set-up your account in your pay-per-click bid. Of thepopular search engines that offer pay-per-click, one calledOverture provides an online tool that will give you thedata on how often particular keywords are entered intotheir search engine. They also offer suggestions forkeywords after you enter a description of your site.

In pay-per-click, this written description is crucial. Youmust understand that the object of your description is notto generally attract visitors, but to be as specific aspossible so that only those visitors who are likely to buyyour service or product go to your site. You must useexpert marketing copy to guarantee that your description isboth precise and enticing to attract the most idealcandidates to your site. This description is your mostpowerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising isthat you constantly monitor your bid. It is very importantthat you bear in mind that the results of the top searchengines providing pay-per-click advertising, which areOverture and Adwords Select, usually appear on otherpopular search engines. Because of this, the competitionfor top ranking is intense, and very often you will findthat the bidding price balloons too high for pay-per-clickto yield a profit.
If this happens, it is advisable to withdraw your bid onthat particular keyword and try another one. Remember: whenyou pay too much per click to make a profit, you are inessence losing the bidding war.

Since losing is not acceptable, you must have a plan inplace to closely track the effectiveness of your keyword.It is advisable to monitor your keywords on at least amonthly basis.
Not only is careful monitoring important, but the analysisof visitor behavior can produce invaluable knowledge aboutconsumer motivation, habits, and trends. Expert monitoringand consumer analysis is essential to your overall businessneeds, and will also insure that your pay-per-clickcampaign is a succes

Analyzing your web traffic statistics can be an invaluabletool for a number of different reasons. But before you canmake full use of this tool, you need to understand how tointerpret the data.
Most web hosting companies will provide you with basic webtraffic information that you then have to interpret andmake pertinent use of. However, the data you receive fromyour host company can be overwhelming if you don'tunderstand how to apply it to your particular business andwebsite. Let's start by examining the most basic data - theaverage visitors to your site on a daily, weekly, andmonthly basis.

These figures are the most accurate measure of yourwebsite's activity. It would appear on the surface that themore traffic you see recorded, the better you can assumeyour website is doing, but this is an inaccurateperception. You must also look at the behavior of yourvisitors once they come to your website to accurately gaugethe effectiveness of your site.
There is often a great misconception about what is commonlyknown as "hits" and what is really effective, qualitytraffic to your site. Hits simply means the number ofinformation requests received by the server. If you thinkabout the fact that a hit can simply equate to the numberof graphics per page, you will get an idea of how overblownthe concept of hits can be. For example, if your homepagehas 15 graphics on it, the server records this as 15 hits,when in reality we are talking about a single visitorchecking out a single page on your site. As you can see,hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the moreaccurate your interpretation will become. The greater thetraffic is to your website, the more precise your analysiswill be of overall trends in visitor behavior. The smallerthe number of visitors, the more a few anomalous visitorscan distort the analysis.
The aim is to use the web traffic statistics to figure outhow well or how poorly your site is working for yourvisitors. One way to determine this is to find out how longon average your visitors spend on your site. If the timespent is relatively brief, it usually indicates anunderlying problem. Then the challenge is to figure outwhat that problem is.

It could be that your keywords are directing the wrong typeof visitors to your website, or that your graphics areconfusing or intimidating, causing the visitor to exitrapidly. Use the knowledge of how much time visitors arespending on your site to pinpoint specific problems, andafter you fix those problems, continue to use time spent asa gauge of how effective your fix has been.
Additionally, web traffic stats can help you determineeffective and ineffective areas of your website. If youhave a page that you believe is important, but visitors areexiting it rapidly, that page needs attention. You could,for example, consider improving the link to this page bymaking the link more noticeable and enticing, or you couldimprove the look of the page or the ease that your visitorscan access the necessary information on that page.
If, on the other hand, you notice that visitors arespending a lot of time on pages that you think are lessimportant, you might consider moving some of your salescopy and marketing focus to that particular page.
As you can see, these statistics will reveal vitalinformation about the effectiveness of individual pages,and visitor habits and motivation. This is essentialinformation to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a finalorder or contact form. This is a page you can expect yourvisitor to exit rapidly. However, not every visitor to yoursite is going to find exactly what he or she is lookingfor, so statistics may show you a number of different exitpages. This is normal unless you notice a exit trend on aparticular page that is not intended as an exit page. Inthe case that a significant percentage of visitors areexiting your website on a page not designed for thatpurpose, you must closely examine that particular page todiscern what the problem is. Once you pinpoint potentialweaknesses on that page, minor modifications in content orgraphic may have a significant impact on the keepingvisitors moving through your site instead of exiting at thewrong page.

After you have analyzed your visitor statistics, it's timeto turn to your keywords and phrases. Notice if particularkeywords are directing a specific type of visitor to yoursite. The more targeted the visitor - meaning that theyfind what they are looking for on your site, and evenbetter, fill out your contact form or make a purchase - themore valuable that keyword is.
However, if you find a large number of visitors are beingdirected - or should I say misdirected - to your site by aparticular keyword or phrase, that keyword demandsadjustment. Keywords are vital to bringing quality visitorsto your site who are ready to do business with you. Closeanalysis of the keywords your visitors are using to findyour site will give you a vital understanding of yourvisitor's needs and motivations.

Finally, if you notice that users are finding your websiteby typing in your company name, break open the champagne!It means you have achieved a significant level of brandrecognition, and this is a sure sign of burgeoning success.